Tag: WWF

HSBC/WaterAid World Water Day Interactive Watergraph

JLS have got used to signing autographs in recent years, but March saw the group’s founder Oritsé Williams sign is first ‘watergraph’ as he fronted WaterAid’s HSBC-sponsored Aquascript – an interactive water display celebrating World Water Day.   The water fountain, literally a wall of water which spells out names of cause donors, was created… Continue reading HSBC/WaterAid World Water Day Interactive Watergraph

Public/NGO Protests Dim Brazil 2014 Countdown

As the ‘one year to go’ countdown to the 2014 World Cup begins, FIFA sponsor activation is being largely drowned out by consumer campaigns and NGO activation as millions of Brazilians take to the streets to protest against issues from transports costs and social equality to the perceived high costs and corruption surrounding the World… Continue reading Public/NGO Protests Dim Brazil 2014 Countdown

Ecover Sponsor WWF’s Blue Mile Aquatic Challenge

The Blue Mile campaign is an international WWF initiative aimed at raising awareness of the pollution and degradation of the world’s waterways. Environmentally friendly household products brand Ecover has signed on as the principle sponsor of the 2011 initiative. The campaign’s objective is to raise funds to protect waterways through a series of aquatic challenge… Continue reading Ecover Sponsor WWF’s Blue Mile Aquatic Challenge