UEFA Euro 2020 sponsor Hublot launched its tournament activation on 12 May through a dual track campaign based around a limited edition watch launch and the debut of the ‘Hublot Fusion Podcast’ series. The podcast thematic concept is ‘The Values Of Victory’ and it identifies the 12 universal values of victory – solidarity, union,… Continue reading France Star Mbappé Leads Ambassador Line Up For Hublot Euro 2020 Podcast Series & Model Launch
Tag: Official Watch Partner
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
Public/NGO Protests Dim Brazil 2014 Countdown
As the ‘one year to go’ countdown to the 2014 World Cup begins, FIFA sponsor activation is being largely drowned out by consumer campaigns and NGO activation as millions of Brazilians take to the streets to protest against issues from transports costs and social equality to the perceived high costs and corruption surrounding the World… Continue reading Public/NGO Protests Dim Brazil 2014 Countdown
