On 12 May new Dutch champions Ajax shared their latest league triumph with their fans who had been unable to come to the stadium all season via an initiative based around melting down the Eredivisie Trophy. To mark the club’s 35th top flight championship, Ajax melted down the trophy top create 42,000 star mementos… Continue reading Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
Tag: Jewellery
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
Premium jeweller Van Cleef & Arpels joined forces with high end private banking brand Coutts & Co to co-sponsor the Royal Ballet’s new production of Balanchine’s Jewels. A real case of synergy between sponsor, rights owner and event (not to mention consumer demographic). The fit for Van Cleef was ideal and the sponsorship… Continue reading Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
