AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon. The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
Tag: Memento
Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
On 12 May new Dutch champions Ajax shared their latest league triumph with their fans who had been unable to come to the stadium all season via an initiative based around melting down the Eredivisie Trophy. To mark the club’s 35th top flight championship, Ajax melted down the trophy top create 42,000 star mementos… Continue reading Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
