Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders

On 12 May new Dutch champions Ajax shared their latest league triumph with their fans who had been unable to come to the stadium all season via an initiative based around melting down the Eredivisie Trophy.   To mark the club’s 35th top flight championship, Ajax melted down the trophy top create 42,000 star mementos… Continue reading Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders

Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans

Swiss ice hockey team ZSC Lions brought to life the idea that ‘If you can’t bring your fans to the ice, bring the ice to your fans in a literal way with its pandemic response ‘Essence of Lions’ initiative.   When the pandemic forced the Swiss government to ban fans from sports events back in… Continue reading Swiss Hockey Side ZSC Lions’ ‘Essence Of Lions’ Bottles Up Melted Rink For Absent Fans

Baltimore Orioles Players Send Handwritten ‘Thank You’ Notes To Fans After An 108-Loss MLB Season

As another brutal MLB season came to an end in September for the Baltimore Orioles players penned hand written thank you notes committed fans who had endured supporting their team through another terrible season.   To say the Orioles have struggled would be an understatement: this season’s 54 wins and 108 losses record was the… Continue reading Baltimore Orioles Players Send Handwritten ‘Thank You’ Notes To Fans After An 108-Loss MLB Season