AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon. The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
Tag: Aussie Rules
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
The first week of March saw the AFL team up with QMS, an outdoor media company in Australia and New Zealand, to unveil an outdoor strand of the league’s 2022 ‘Festival Of Footy’ new season launch campaign which unveiled Australia’s first use of 3DOOH technology. Working in partnership with QMS’ in-house creative team QUBE, the AFL’s… Continue reading AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
Australian retailer Coles activated its AFL partnership ahead of the 2021 Toyota AFL Finals Series through a campaign called ‘The Best Value Game On Earth’ which showcases why Aussie’s love the game. Ahead of the 27 August start of the 2021 Toyota AFL Finals Series, a strong line up of sporting superstars – from… Continue reading Supermarket Coles Leverages Sponsorship Via Star Led AFL Final Series Activation
