Ahead of the 2024 Formula 1 (F1) Rolex Australian Grand Prix, long-time partner Heineken launched a campaign called ‘Sounds Like Good Times With F1’ which pays homage to the sport’s signature ‘roars’ and Heineken’s history of pairing perfectly with noise and bringing people together. Developed in tandem with creative agency Saatchi & Saatchi Australia and… Continue reading Integrated Heineken Audio Led Campaign Celebrates ‘Sounds Of Good Times’ For F1 Australian Grand Prix
Tag: UM
Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Canadian financial giant BMO activated around its tie-up with the Canada Women’s National Soccer Team – overseen by the Canadian Soccer Association (CSA) – through an integrated ‘Grow The Game’ campaign fronted by star midfielder Julia Grosso which sought to build support for the side during FIFA’s 2023 Women’s World Cup and reinforce the banking… Continue reading Canadian Soccer Star Julia Grosso Fronts BMO’s FIFA Women’s World Cup Campaign
Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer. The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign
Delivery brand Just Eat teamed up with former France international and Manchester United legend Eric Cantona to front a May pan-European marketing campaign linking its takeaway service to June’s UEFA Euro 2020 tournament. The ‘The Jet Food Delivery’ campaign, which is set to DJ Shadow’s ‘Rocket Fuel’, is led by a TV commercial and online… Continue reading Cantona & Van Dijk Front Just Eat ‘Jet Food Delivery’ UEFA Euro 2020 Campaign
Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments. The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
