German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’. The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign
Tag: Retro
Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994. Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop
October saw a fresh twist on a classic Sprite hoops commercial in the form of a nostalgic FILA limited edition apparel drop which reminded the world that Grant Hill – one of the NBA greatest players and current co-owner of the Atlanta Hawks – still drinks Sprite, still wears FILA and still ‘has it’ … Continue reading Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop
Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Late March saw Coca-Cola leverage NCAA March Madness via a multichannel campaign called ‘Unbelievably Delicious’ spearheaded by a ‘Unbelievable Double Take’ hero spot which digitally inserts images of Coca-Cola flavours into footage of memorable moments from previous Men’s College Division 1 hoops tournaments. The campaign, which promotes Coca-Cola and Zero with cherry, vanilla, cherry… Continue reading Coca-Cola Leverages NCAA March Madness Via ‘Unbelievable Double Take’ Retro Hoops Ads
Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’
Puma India launched its new ‘Play On’ sneaker pack (Future Rider and Style Rider) with a digital campaign centred on Instagram that included augmented reality and retro games. The campaign’s objective was to drive engagement and awareness about the new colourways of the Rider franchise. The campaign, which was conceptualised and created by… Continue reading Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’
Nike & VW Take Original Blue Ribbon Sports Brand On A Retro ‘Pop-Up’ Road Trip
For its 30th anniversary year, Nike has reminisced about its origins and the sportswear behemoth brought back its original Blue Ribbon Sports name for the reopening of its original Santa Monica store and for a series of pop-ups and a retro road trip in a replica of its original VW delivery van. The multi-city road… Continue reading Nike & VW Take Original Blue Ribbon Sports Brand On A Retro ‘Pop-Up’ Road Trip
Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign
Bayern Munich and kit partner Adidas join the 17/18 season new strip throwback trend by launching a new home shirt that pays homage to the club’s dominant team of the 1970s While the current Bundesliga champions are making their own history this season by winning their fifth title in a row, they will tilt… Continue reading Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign
