German sportswear giant PUMA again teamed up with bespoke design house Noah for a tennis led collaboration collection promoted through a cheeky, comic campaign playing on the sporting streaker tradition titled ‘Winning Streak’. The collection itself was inspired by the intersections of sport and style and PUMA products in the 1970s – the heyday… Continue reading Noah X PUMA Challenge Tennis Convention In Comic ‘Winning Streak’ Campaign
Tag: 1970s
Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
French sports and leisurewear brand Lacoste teamed up with Polaroid in mid-March to launch joint campaign with distinct 1970s styling to focus on seeing life in glorious technicolour. The clothing company, which was founded in the tennis space, teamed up with Polaroid for a doubles campaign which adds a touch of energy and joy… Continue reading Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
‘Break Free’: The Not-By-Adidas 1970s Retro Adidas Commercial That’s Gone Globally Viral
The emotionally powerful and unusually fresh retro Adidas spot ‘Break Free’ has gone globally viral. The film, which portrays the dream of an elderly man who yearns to escape from the restrictions of his retirement home and return to his passion for running, ‘Break Free’ is generating buzz right across the online community, the… Continue reading ‘Break Free’: The Not-By-Adidas 1970s Retro Adidas Commercial That’s Gone Globally Viral
