French sports and leisurewear brand Lacoste teamed up with Polaroid in mid-March to launch joint campaign with distinct 1970s styling to focus on seeing life in glorious technicolour.
The clothing company, which was founded in the tennis space, teamed up with Polaroid for a doubles campaign which adds a touch of energy and joy to the campaign for its new, colourful collection.
The campaign, developed in harness with agency BETC, sees the crocodile brand bring back the technicolor aesthetic and spirit of the 70s to transmit positivity, optimism and vitality.
The partnership with Polaroid, a brand which has colourfully and instantly captured lives for the last six decades, sees Lacoste’s creative capture the best and brightest moments.
The campaign and the collection is built around Polaroid’s famous rainbow logo (created in 1963) and its familiar blue, green, yellow, orange and red colour palette which dominates the video and still images of a campaign which features a team of dancers and skaters who move with energy and simulate freedom and joy.
The campaign launched in the middle of March and the collection was available in-store and online from 17 March.
As well as the hero stop-motion style commercial, the campaign includes a ‘making of’ social spot built around funny outtakes running on the brand’s digital and social channels.
The image campaign strand was shot by photographer Simon Schmitt in Marseille with images filled with natural light and an industrial background and the resulting print campaign runs across outdoor, press and online platforms.
Leave a comment
You must be logged in to post a comment.