Puma India launched its new ‘Play On’ sneaker pack (Future Rider and Style Rider) with a digital campaign centred on Instagram that included augmented reality and retro games. The campaign’s objective was to drive engagement and awareness about the new colourways of the Rider franchise. The campaign, which was conceptualised and created by… Continue reading Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’
