October saw a fresh twist on a classic Sprite hoops commercial in the form of a nostalgic FILA limited edition apparel drop which reminded the world that Grant Hill – one of the NBA greatest players and current co-owner of the Atlanta Hawks – still drinks Sprite, still wears FILA and still ‘has it’ … Continue reading Grant Hill’s Still Got It In 90s Throwback ‘FILA x Sprite’ Collaboration Spot & Sneaker Drop
Tag: Homage
The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return
‘We’re back’ said a simple social media post and press release from The Racing Post as the UK daily horse racing newspaper promoted its return to print by channeling the famous fax Michael Jordan sent ahead of his NBA comeback. Posted across The Racing Post’s social channels and rolled out to the media, the… Continue reading The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return
Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season
Maya Moore, arguable the biggest star of the WNBA, fronts a new Jordan Brand hoops campaign that blends TV and OOH inspired by iconic 1989 poster The Lynx star Moore recreates Michael Jordan’s classic ‘Wings’ poster from 1989: an image that adorned hundreds of thousands of basketball fan bedrooms through the ’80s and ’90s. The… Continue reading Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season
Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign
Bayern Munich and kit partner Adidas join the 17/18 season new strip throwback trend by launching a new home shirt that pays homage to the club’s dominant team of the 1970s While the current Bundesliga champions are making their own history this season by winning their fifth title in a row, they will tilt… Continue reading Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign
Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run across NFL On Fox programming. The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
#StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
To promote its new Nike Court collection in the days leading up to the US Open, the sportswear giant built its own urban court on Manhattan’s Meatpacking District and offered a premium fan experience as its tennis endorsers and the public played pop-up matches. The idea behind the event was to commemorate Nike’s very… Continue reading #StealTheShow Disruptive Experience Sees Nike Build A Branded NYC Urban Court For Collection Campaign
