‘We’re back’ said a simple social media post and press release from The Racing Post as the UK daily horse racing newspaper promoted its return to print by channeling the famous fax Michael Jordan sent ahead of his NBA comeback. Posted across The Racing Post’s social channels and rolled out to the media, the… Continue reading The Racing Post Apes Michael Jordan ‘We’re Back’ Comeback Fax To Announce Print Return
Tag: #TheLastDance
State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
As a sports-starved television audience tuned in to the start of ESPN’s opening episode of its much-hyped ‘The Last Dance’ docuseries, viewers found themselves initially confused as show sponsor State Farm led with a spot of fakery in the form of a stunt spot. Broadcast immediately ahead of the 19 April Sunday evening broadcast… Continue reading State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
