Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season

Maya Moore, arguable the biggest star of the WNBA, fronts a new Jordan Brand hoops campaign that blends TV and OOH inspired by iconic 1989 poster   The Lynx star Moore recreates Michael Jordan’s classic ‘Wings’ poster from 1989: an image that adorned hundreds of thousands of basketball fan bedrooms through the ’80s and ’90s.   The… Continue reading Moore Recreates Iconic MJ ‘Wings’ Pose In Jordan Brand Campaign For New WNBA Season

PepsiMax+Irving/Uncle Drew Leverage New NBA Season

Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite).   The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season