To mark National Beer Day, which in the USA fall on 7 April, Molson Coors launched a new running-led campaign called ‘Coors Beer Run’ which sees the brand give away 12-packs to consumers who complete (and track) a run in the shape of a ‘Coors Pure’ beer can. The week-long initiative promotes the launch of… Continue reading ‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer
Tag: Low Calorie
Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra. The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
PepsiMax+Irving/Uncle Drew Leverage New NBA Season
Pepsi Max’s fun loving geriatric baller is back again and ‘Uncle Drew: Chapter 3’ has already racked up an impressive five million YouTube views as the brand aims to leverage the new basketball season (and ambush official NBA drinks partner Sprite). The third instalment in the blockbuster online short film series fronted by Cleveland… Continue reading PepsiMax+Irving/Uncle Drew Leverage New NBA Season
