On 4 November more than 50,000 runners set off from the Verrazano Bridge and ran through all five boroughs to the Central Park finish of the 2018 TVC New York Marathon and many of them, specifically the beer drinkers, were supported along the way by Michelob Ultra. The beer brand’s activation programme included supportive… Continue reading Michelob Ultra’s NYC Marathon Work Supports & Inspires Beer-Loving Runners On The Route
Tag: TCS New York Marathon
‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative
Foot Locker and official partner ASICS’ ‘Real Lives, Real Runners’ campaign around the 2015 TCS New York City Marathon culminated with the on-air, in-race airing of the winning film ‘The Push’. ‘The Push’ beat out four other short listed entries in the campaign which was launched back in June in partnership with MOFILM and… Continue reading ‘The Push’ Wins ASICS/Foot Locker ‘Real Lives. Real Runners’ NYC Marathon Film Initiative
