BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’

BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame.   Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’

FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership

As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary   Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020   View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership

Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign

Bayern Munich and kit partner Adidas join the 17/18 season new strip throwback trend by launching a new home shirt that pays homage to the club’s dominant team of the 1970s   While the current Bundesliga champions are making their own history this season by winning their fifth title in a row, they will tilt… Continue reading Bayern Munich Salutes Its 1970s Soccer Stars Via Stylish New 2017/18 Home Kit Launch Campaign

Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership

The giants of German football have unveiled an exclusive partnership with Apple’s music streaming service   This musical collaboration sees FC Bayern players and staff not only curate personal playlists, but also generate unique content for Apple Music – such as football-related videos and interviews.   The Bayern players will offer fans insight into and… Continue reading Apple Music Joins Soccer Streaming Sponsorship Trend With FC Bayern Munich Partnership

Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive

Early November sees Adidas, along with its ocean conservation partner Parley, leverage its Bayern Munich and Real Madrid sponsorships to launch new eco-friendly Adidas x Parley football kits to spearhead a new campaign to address the environmental threats to the world’s oceans.   The new home shirts, which are made from up-cycled marine plastic debris… Continue reading Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive

DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion

Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China.   The global logistics company launched an integrated FC Bayern led campaign and unveiled its fresh e-commerce plans for China at a press briefing that coincided with FC Bayern Munich’s Audi Summer… Continue reading DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion