A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss. Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads
Tag: 180 Amsterdam
Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barcelona shirt sponsor Qatar Airways has jumped on the sponsorship-led in flight safety video bandwagon with a soccer squad video developed in harness with agency 180 Amsterdam. This flight safety sponsorship campaign, which is also part of the country’s longer-term 2022 World Cup preparation, draws parallels between preparing for a flight and preparing… Continue reading Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China. The global logistics company launched an integrated FC Bayern led campaign and unveiled its fresh e-commerce plans for China at a press briefing that coincided with FC Bayern Munich’s Audi Summer… Continue reading DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
