A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss. Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads
Tag: Gatorlyte
Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
A pair of US sports stars – one from the NBA and the other from the world of boxing – fronted a new campaign from energy drink Gatorade which positions the drink as the ideal product for athletes of all disciplines. The PepsiCo owned market-leading sports drink teamed up with the Portland Trailblazers’ point… Continue reading Gatorade Teams Up With Damian Lillard & Ryan Garcia To Welcome Athletes To Its ‘All G’
