A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss. Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads
Tag: Jayson Tatum
Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
In the final week of May, Gatorade launched a new brand campaign called ‘Greatness Starts With A G’ which introduces a new team up of young sports star ambassadors and built around the idea that there are many paths to greatness – and they all start with G. The campaign, created by TBWA\Chiat\Day, highlights… Continue reading Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
In the late 1980s and through the 1990s, Michael Jordan dominated not only US sport but also US advertising – the Chicago Bulls number 23 endorsed brands as diverse as Coca-Cola, Chevrolet, Hanes, McDonald’s and Wheaties, as well as the two companies he became almost synonymous with in Nike and Gatorade. Gatorade launched its… Continue reading Leveraging ‘The Last Dance’ Gatorade Releases A New ‘Be Like Mike’ Commercial
Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting
Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star Game. The creative, which features the team’s outstanding players and outstanding plays from the first half of the season – including Kemba Walker, Jaylen Brown… Continue reading Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting
Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Mid January saw Nike launch a first-of-its-kind self-lacing sports shoe through a campaign that debuted on Twitch and then tied in to marketing activity around the NBA London Games. The revolutionary new Nike ‘Adapt BB’ shoe shape shifts to optimise comfort and includes a built-in, power-lacing system and is also able to adjust its fit… Continue reading Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
