Adidas Football’s promotion campaign pushing its new ‘Cold Blooded SS18 Pack’ positions the boots as the ultimate weapons of creativity The campaign revolves around three Adidas’ star player ambassadors – Paul Pogba, Leo Messi and Luis Suárez – who take the director’s seat (well, some semblance of creative control) for their own films. … Continue reading Adidas Football Stars Say ‘Watch Me Create’ In ‘Cold Blooded SS18 Collection’ Launch Campaign
Tag: Messi
Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
FC Barcelona shirt sponsor Qatar Airways has jumped on the sponsorship-led in flight safety video bandwagon with a soccer squad video developed in harness with agency 180 Amsterdam. This flight safety sponsorship campaign, which is also part of the country’s longer-term 2022 World Cup preparation, draws parallels between preparing for a flight and preparing… Continue reading Qatar Airways & FC Barca Latest To Link Sponsorship & In-Flight Safety Video
Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Keepy-Uppy, the kingpin of playground football skills, is the creative theme of Audi’s latest Barcelona partnership activation as the premium car brand pits team mates Lionel Messi and Neymar Jr against one another in a viral video based around the ultimate keepy-uppy competition. The objective behind the skills stunt was to drive awareness of Audi’s own energy… Continue reading Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Pepsi ambushes Coca-Cola’s official World Cup sponsorship with its ‘Now Is What You Make It’ initiative leveraging excitement around the planet’s biggest sporting event. The campaign’s title is a play on the brand’s umbrella ‘Live For Now’ big idea and the work launched on the same day great rival and official FIFA sponsor Coca-Cola’s… Continue reading Pepsi FutbolNow WC Ambush Via Song, Stars & Portraits
Messi Fronts WeChat & WhatsApp Messaging App Campaigns
It was back at the start of 2013 that we began to see the first advertisers in the sports space begin to test messaging apps as legitimate and powerful platforms and one of the earliest examples came in January when Messi and Ronaldo fronted a WhatsApp themed commercial for Al Jazeera Sport’s coverage of Spain’s… Continue reading Messi Fronts WeChat & WhatsApp Messaging App Campaigns
Qatar Airways Viral Flies Neymar To FC Barça Utopia
The latest collaboration between FC Barcelona and its new lead sponsor Qatar Airways is an online spot in which the airline flies to an imaginary utopian Barça-World. The viral’s narrative sees the sponsor carry the team’s marquee summer signing Neymar to a fictional Barça island (finally turning the Catalan club into a country as many… Continue reading Qatar Airways Viral Flies Neymar To FC Barça Utopia
Nike vs Adidas > Battle Of Big Sports Brand Endorsers
As the heavyweight summer sports events draw ever closer, the two biggest beasts of the sportswear world have ramped up their own head-to-head marketing battle with new international campaigns spearheaded by their flagship global brand ambassadors. Spring sees both brands lay the groundwork for the sporting summer with new global ad campaigns fronted by… Continue reading Nike vs Adidas > Battle Of Big Sports Brand Endorsers
Personal Tracking: Adidas F50, Speed Cell & miCoach
From ASICS at the New York Marathon to adidas at the London Marathon, sponsorship activation via RFID Chip initiatives highlight the trend for interactive tracking have been. But even more interestingly, brands are now building sophisticated self-monitoring systems into its products. A technology step change has occurred since the ground-breaking Nike + initiative was first launched. Indeed, adidas, argue… Continue reading Personal Tracking: Adidas F50, Speed Cell & miCoach
Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Blockbuster new TVC featuring a slew of big name brand ambassadors promotes adidas’ official 2012 kit supplier status – but how many of these stars will actually be competing in London? The spot, which includes Messi, Beckham, Rose and even Katie Perry, unites a number of adidas sub-brands alongside ‘Originals’. The aim is… Continue reading Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
