USA Men’s National Soccer Team captain Christian Pulisic fronted an ‘Pressure Makes Diamonds’ campaign promoting VW‘s ID.4 as US production of the auto giant’s flagship electric vehicle starts. The campaign promotes VW’s 2022 ESUV the ID.4 – Volkswagen Group’s most popular all-electric model – and it also leverages the German car company’s three-year official… Continue reading USMNT & Chelsea Star Christian Pulisic Put Under Pressure Like A ‘Diamond’ In VW USA EV Ad
Tag: Official Auto Partner
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign
Ahead of the 18 December La Liga game between FC Barcelona and Real Madrid, new SEAT sub-brand CUPRA paid tribute to the players who competed at the first El Clásico in a commercial that made it broadcast debut before the game. CUPRA, SEAT’s new brand which became FC Barcelona’s Official Automotive and Mobility Partner… Continue reading New SEAT Brand CUPRA Activates FC Barca Tie-Up Via El Clásico Pan Europe Tribute Campaign
Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
Hyundai’s ‘Real Fans First’ UEFA Euro 2016 activation is not just a celebration of football, but an attempt to bring supporters together to share the tournament excitement. The campaign launch is spearheaded by a global TV commercial telling the story of a little boy’s Euro 2016 journey as he awaits the upcoming tournament. … Continue reading Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
NBA Super Star LeBron James Really Does Drive A Kia Says #FitForAKing
The NBA’s biggest name addresses the doubters and sceptics in a new Kia campaign that aims to convince that the Cavalier’s star really does drive a Kia. The latest integrated campaign in LeBron’s ongoing celebrity endorsement series for the Korean car manufacturer (and official automotive partner of the NBA) is led by three new… Continue reading NBA Super Star LeBron James Really Does Drive A Kia Says #FitForAKing
Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Keepy-Uppy, the kingpin of playground football skills, is the creative theme of Audi’s latest Barcelona partnership activation as the premium car brand pits team mates Lionel Messi and Neymar Jr against one another in a viral video based around the ultimate keepy-uppy competition. The objective behind the skills stunt was to drive awareness of Audi’s own energy… Continue reading Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Hyundai’s Global 360* World Cup ‘The Glorious Journey’
FIFA’’s official automotive partner is running a multi-phase, integrated global campaign taking fans across the planet on ‘Glorious World Cup Journey’ to Brazil 2014. The activation – which is running across multiple platforms and channels and spans traditional advertising, interactive games, competitions and giveaways and unique fan experiences – revolves around web based digital… Continue reading Hyundai’s Global 360* World Cup ‘The Glorious Journey’
