Late December 2019 saw the Boston Celtics roll out an integrated campaign, called ‘Among the Stars’, to promote its own stars as voting started for the 2020 NBA All-Star Game. The creative, which features the team’s outstanding players and outstanding plays from the first half of the season – including Kemba Walker, Jaylen Brown… Continue reading Boston Celtics Roll Out ‘Among The Stars’ Campaign To Drive NBA All-Star 2020 Fan Voting
Tag: Fan Voting
Usain Bolt Takes On Kevin Hart In PokerStars #GameOn: A Social Battle Of Wit & Brain Power
Usain Bolt’s power as a global athlete ambassador extends well beyond the sporting arena, as this PokerStars campaign demonstrates with the planet’s greatest ever sprinter faces off against comedian Kevin Hart in a social media battle of wits. The world’s fastest man squares up to the world’s funniest man in a comic social skirmish… Continue reading Usain Bolt Takes On Kevin Hart In PokerStars #GameOn: A Social Battle Of Wit & Brain Power
Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
Hyundai’s ‘Real Fans First’ UEFA Euro 2016 activation is not just a celebration of football, but an attempt to bring supporters together to share the tournament excitement. The campaign launch is spearheaded by a global TV commercial telling the story of a little boy’s Euro 2016 journey as he awaits the upcoming tournament. … Continue reading Hyundai’s UEFA Euro 2016 integrated Activation Aims To Put ‘Real Fans First’
Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative. The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Avis, the official sponsor of the PGA Fantasy Golf, is helping promote the game’s new app with a new campaign fronted by the rental car company’s brand ambassador Steve Stricker. Led by a set of three spots developed by agency Leo Burnett Business, the Avis campaign raises awareness of the new gaming app for… Continue reading Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
The Football League and tournament sponsor Capital One gave fans on Twitter the chance to decide the colour of the Wembley arch for the final as part of the campaign to generate engagement and awareness of the Capital One Cup final between Chelsea and Tottenham Hotspur. The social media vote saw the lighting scheme… Continue reading Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
As the World Cup fades into marketers’ memory, activation around this season’s the UEFA Champions League is kicking off and that includes new sponsor Nissan’s campaign, ‘Engineers Of Excitement’, which is led by a series of idents blending elite automotive and football engineering skills. This global initiative, which spans TV, print, outdoor, digital and… Continue reading ‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
As the Major League baseball Playoffs got under way, sponsor T-Mobile leveraged the postseason action by crowdsourcing fan film of baseball lovers singing the classic anthem ‘Take Me Out To The Ballgame’ Fans are encouraged, via MLB’s own media channels, to post ‘video selfies’ of themselves singing the age-old baseball classic song ‘Take Me Out to… Continue reading T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
EE BAFTA Activation Based On Fan Voted Rising Star Award
EE’s sponsorship activation of the 2014 BAFTA Film Awards, which are now broadcast in 167 territories, primarily revolves around its backing of the event’s ‘Rising Star’ – an award voted for by film fans themselves. The mobile brand focuses its leverage work around honouring fresh film talent through BAFTA’s own platforms, the awards ceremony… Continue reading EE BAFTA Activation Based On Fan Voted Rising Star Award
New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
Pepsi rolls out two new virals asking ‘Are You Fan Enough’ to kick off its new NFL season activation. Built around the idea of exploring the lengths NFL fans will go to prove their loyalty to their teams, the spots use humour as a way of asking NFL followers to ramp up their fandom… Continue reading New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
