The end of July saw MGM Resorts becomes the official gaming partner of the NBA and the WNBA in a three-year deal worth around $25m: ensuring the NBA becomes the first major US sports league to sign an official betting sponsor. Announced at a press event in New York City Exciting things are… Continue reading MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
Tag: Highlights
Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
As the first round of the ICC World Twenty20 began, ICC top level sponsor Nissan launched a central strand of its tournament activation in the form of its digitally-led ‘Nissan Play of the Day’ initiative. The leverage programme gives cricket fans the chance to watch and then vote for the most exciting moments of the day throughout… Continue reading Nissan’s Digital ‘Play Of the Day’ Fan Vote Fronts Multi-Strand T20 World Cup Work
NBA 14//15 Season Secrets Revealed Live On Snapchat
The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up its Snapchat engagement programme based around providing spectacular action and offering fly-on-the-wall access to the behind-closed-doors NBA secrets. The NBA is posting Snapchat stories right… Continue reading NBA 14//15 Season Secrets Revealed Live On Snapchat
