Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: PGA Tour
LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Corona partnered with creative agency Upshot and e-commerce AR platform Obsess to launch a virtual golf clubhouse experience and store in March called ‘The Corona Premier Virtual Clubhouse’. The golf-centered digital initiative is hosted on the beer brand’s US site and launched to leverage spiking interest around the sport as the 2023 PGA Tour moves… Continue reading Corona Teams Up With Obsess To Launches Virtual Golf Clubhouse Experience & Store
Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football. Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
Summer 2022 saw PGA Tour partner United Airlines amplify the next stage of the ‘Golf Is Ours’ initiative championing the tie-up with the Historically Black College and Universities programs. The campaign, created with agency 72andSunny LA, was spearheaded by a hero spot titled ‘United – Golf is Ours’ which dropped across the airline and… Continue reading PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
PGA Super Stars Front FootJoy’s New ‘Innovation Is A Force’ Campaign
Player ambassadors Justin Thomas and Webb Simpson took to the course to star in golf footwear brand FootJoy’s new 2022 ‘Innovation Is A Force’ campaign which rolled out through February 2022 across global TV, print, digital and social platforms supported by paid digital and social elements. The visually intriguing campaign, which was created by… Continue reading PGA Super Stars Front FootJoy’s New ‘Innovation Is A Force’ Campaign
PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
Leveraging Father’s Day and spiking golf interest around the 2021 US Open, 17 June saw PGA Tour Superstore roll out a touching new national spot across the USA built around a touching father-and-son story. The ‘Scorecards’ campaign’s hero commercial, which was conceived by Knoxville-based creative agency Tombras, produced by Greenpoint Pictures and directed by… Continue reading PGA Tour Superstore Ad ‘Scorecards’ Marks Us Open & Father’s Day With Dad/Son Match Memories
NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
The season NBC/GOLF Channel has been running split-screen commercials in an advertising format the broadcaster calls ‘Playing Through’. Essentially, by moving to a split screen, the commercials run simultaneously with continued golf coverage so fans continue to watch the players and the spots while TV commercials air in a second on-screen box. The… Continue reading NBC Golf Channel’s In-Broadcast, Split Screen ‘Playing Through’ Spot Success
Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
To push its Document Cloud, Adobe debuted an inventive, experiential television commercial during The PGA Tour’s AT&T Pebble Beach Pro-Am on the Golf Channel – the first ever native integration to use the green of a golf course. The initiative saw the ‘PDF Like A Boss’ logo appear between tournament play. Following the… Continue reading Adobe’s Innovative ‘Like A Boss’ Experiential Golf Channel TVC For AT&T Pebble Beach Pro-Am Broadcast
Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
The PGA Tour and the LPGA have partnered with Aon in a deal that sees the global professional services firm become the title sponsor of a new $1m competition. Aon is backing the revolutionary, first-of-its-kind, season-long golf competition – the Aon Risk And Reward Challenge – with $1m (£751, 895) on offer in prize… Continue reading Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’. Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
