NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’. The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign
Tag: Troika
PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’. Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
