The PGA Tour leveraged a spike in golf interest following The Masters with the launch of a new brand campaign that sees it cut its 20-year-old ‘These Guys Are Good’ slogan for an approach that stresses the fans as much as the players called ‘Live Under Par’. Launched on 10 April and leveraging peaking… Continue reading PGA Tour Brand Campaign Replaces ‘These Guys Are Good’ With A More Fan-Focused ‘Live Under Par’
