NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’.   The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign

Australia’s fasted growing online bookie, PointsBet, aims to break into the lucrative US market led by a new marketing campaign starring Allen Iverson called ‘The Answer’.   The creative positions the NBA icon as a wise guru offering sage advice to American punters seeking answers to their bets.   The campaign sees the 11-time All-Star,… Continue reading NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign