On 6 September, three days prior to kickoff, the NFL hyped the 2022/3 season with an integrated OTT campaign called ‘It Feels Good To Football’. Created in harness with agency 72andSunny Los Angeles, the campaign was spearheaded by a kickoff spot set to Dr Dre’s 1999 ‘Still DRE’ and built around a star-studded pep… Continue reading NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
Tag: 72andSunny LA
PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
Summer 2022 saw PGA Tour partner United Airlines amplify the next stage of the ‘Golf Is Ours’ initiative championing the tie-up with the Historically Black College and Universities programs. The campaign, created with agency 72andSunny LA, was spearheaded by a hero spot titled ‘United – Golf is Ours’ which dropped across the airline and… Continue reading PGA Tour Partner United Airlines Amplifies Young Players Voices In ‘Golf Is Ours’ Film
NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
The NFL and its agency of record 72andSunny LA linked football’s past, present and future in the league’s own Super Bowl marketing push which was led by a hero 120-second spot called ‘Bring Down The House’. With Super Bowl LVI held at SoFi Stadium, just a few blocks away from Hollywood, the NFL turned… Continue reading NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
NFL High Energy Kick-Off Hype Spot ‘We Run As One’ Salutes Player-Fan Bond For Season Opener
The National Football League (NFL)’s 2021 season hype spot transforms a well-known pre-game ‘call-and-response’ refrain into a declaration of the bond between the league, the players and the fans. Launched on 6 September, ahead of the 9 September kick-off, ‘We Run As One’ is a passionate, energetic 60-second spot created by agency 72andSunny and… Continue reading NFL High Energy Kick-Off Hype Spot ‘We Run As One’ Salutes Player-Fan Bond For Season Opener
Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba
Adidas continues its umbrella ‘creators’ creative concept with the launch of a new film focusing on one of its flagship football ambassadors Paul Pogba. This striking spot follows Pogba rise from the streets to his transfer to back to Manchester United and becoming, according to the brand (which is also a Manchester United commercial… Continue reading Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba
