The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Tag: Meta Quest 2
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
