The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals.
‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and Canada and offered live hoops scores and statistics, plus basketball-related games, content and other interactive hoops features which it believes will strengthen the league’s credentials in the emerging metaverse.
For example, a giant screen within the virtual space will feature a range of NBA content – including match highlights, player interviews and archive footage – in front of a digital arena, while a virtual trophy room enables users take ‘virtual selfies’ with their avatar that can be shared in the real world.
The @NBA is coming to @HorizonWorlds!
NBA Lane, a VR fan experience, will be available from today through June 30th
Explore the trophy room
Slam down some dunks in low-gravity
Enjoy NBA content on the big screen
Compete in a free throw shooting contest pic.twitter.com/BqwpL5GGGo— Meta Quest (@MetaQuestVR) May 12, 2022
‘NBA Lane In Meta Quest’ will be available until the end of June and the league hopes the experience will attract tech-savvy fans and keep hoops lovers whose teams haven’t made the Playoffs interested and engaged through the final stages of the season.
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The tie-up leverages the Meta Quest 2’s status as the official headset of the NBA: an agreement which was first penned back in 2022.
The initiative rolled out a month after another major US sports league, the NFL, made its own move in the metaverse with StatusPRO in the form of a licensed NFL football simulation game made for virtual reality headsets called ‘NFL Pro Era’ which is available on Meta Quest.
While in baseball, the Atlanta Braves MLB team has also embraced the metaverse by creating a digital twin of its home stadium Truist Park.
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