Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football.   Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks

Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s.   The sneakers are made from calf leather and combine Louis Vuttion’s signature prints and logos with Nike’s.   View this post on Instagram A post… Continue reading Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks

Adidas Links Up With The Simpsons To Launch New Krusty Burger Sneakers

The German sportswear giant showcased its upcoming ZX 10000 style in an inventive design collaboration with smash hit animated series The Simpsons in a new sneaker drop later in February.   The initial tease/reveal marketing phase was via the brand’s website and through a PR and influencer campaign focused on social and blogs amongst the… Continue reading Adidas Links Up With The Simpsons To Launch New Krusty Burger Sneakers

Tate & Minecraft Build Game Virtual Art Collaboration

Who hasn’t dreamed of stepping inside a painting and exploring its world?   A new art/gaming alliance will now make that dream possible.   In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration