‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

TORONTO, ON - May 10: A visitor to Toronto's Stackt Market signs a 12-foot-tall sculpture of the WNBA logo ahead of Canada's first WNBA game set for May 13, 2023, in Toronto.Toronto Star/Lance McMillanMay-10-2023 (Lance McMillan/Toronto Star via Getty Images)

NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

Tate & Minecraft Build Game Virtual Art Collaboration

Who hasn’t dreamed of stepping inside a painting and exploring its world?   A new art/gaming alliance will now make that dream possible.   In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration