Tag: The Local Collective

‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

TORONTO, ON - May 10: A visitor to Toronto's Stackt Market signs a 12-foot-tall sculpture of the WNBA logo ahead of Canada's first WNBA game set for May 13, 2023, in Toronto.Toronto Star/Lance McMillanMay-10-2023 (Lance McMillan/Toronto Star via Getty Images)

NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game

All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’

February saw the ‘All My Relations (AMR)’ women’s Indigenous basketball team launched its first charity campaign with creative agency The Local Collective to showcase the team’s deep roots and raise funds through sales of a bespoke, limited edition basketball.   The work, which was developed in a partnership with advertising agency The Local Collective (TLC) showcases the… Continue reading All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’