French human rights organisation La Cimade piggy backs the spike in French Olympic related glorified sports advertising with a campaign called ‘Living Is Winning’ which aims to raise the profile of the thousands driven to feats of athletic prowess for greater stakes than medals. The campaign is spearheaded by a set of three 30-second ads:… Continue reading La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
Tag: Web Video
Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity. The Canadian active wear brand’s new global campaign explores Lululemon’s philosophy of ‘mindful living’ and challenges perceptions of ‘masculinity’ and explores alternative, modern perceptions of ‘strength’. It is built around the stories… Continue reading Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
Ahead of the first Major of the year, PGA Tour expands its alliance with Under Armour and its flagship golf ambassador Jordan Spieth with a TV, digital and social media campaign called ‘Golf Season Is Back’. Each year, PGA Tour Superstore allies with a golf brand to form a partnership campaign ahead of the… Continue reading PGA Tour Superstore & Under Armour & Speith Link For Pre Masters ‘Golf Season Is Back’
McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
November sees McDonald’s Canada roll out the follow-up phase to the burger-based rivalry ‘McPlayer’ campaign which it first launched in September. Fronted by Montreal Canadiens stars Alex Galchenyuk and Brendan Gallagher, the initiative sees the two NHL players create their own personalised Angus burgers and then invites Quebecers to choose their favourite via new… Continue reading McDonald’s Canada & Montreal Canadiens NHL Stars ‘McPlayer’ Battle Of The Burgers
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
England Rugby & NHS Link For #BleedForEngland Blood Donation Drive
England rugby stars and the NHS have allied on a new cause campaign – #BleedForEngland – to leverage Rugby World Cup fever in order to drive blood donation across the country. The NHSBT (National Health Service Blood & Transplant)’ ‘Give Blood’ initiative has linked with former members of England’s Rugby World Cup winning team… Continue reading England Rugby & NHS Link For #BleedForEngland Blood Donation Drive
Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
As an official water supplier to Wimbledon, Evian (along with its agency We Are Social) have rolled out an innovative, multi-channel campaign to encourage the tennis-loving public to dance to the ‘Wimbledon Wiggle’. The mineral water giant encourages fans to get their Wimbledon Wiggle on and upload a video of them ‘shaking their derrières’ in a style that… Continue reading Evian’s Wimbledon Dance Move: ‘Get Your Wiggle On’
