The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes. Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
Tag: Refugee
La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
French human rights organisation La Cimade piggy backs the spike in French Olympic related glorified sports advertising with a campaign called ‘Living Is Winning’ which aims to raise the profile of the thousands driven to feats of athletic prowess for greater stakes than medals. The campaign is spearheaded by a set of three 30-second ads:… Continue reading La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
