Beginning with boxing, Nike launched a UK campaign in February called ‘How We Do’ which focuses the obstacles young women of colour so often face when participating in sport and seeking to break down stereotypes and barriers to participation. The Nike series began with an episode of ‘How We Do’ on which UK influencer… Continue reading Nike UK ‘How We Do’ Boxing Campaign Seeks To Known Down Stereotypes About Young Women
Tag: We Are Pi
Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes. Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
INTERSPORT Stays Focused On Community Via ‘You Never Sport Alone’ Running/Training Campaign
INTERSPORT’s latest ‘You Never Sport Alone’ creative continues its aim of connecting people to sports communities to help them stay fit, healthy and motivated. Mid-February saw the launch of a new spot titled ‘Wherever You Are Running’ which expands the sports retailer’s #YouNeverSportAlone global campaign which spans INTERSPORT’s owned channels and launched in mid-January… Continue reading INTERSPORT Stays Focused On Community Via ‘You Never Sport Alone’ Running/Training Campaign
Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
Intersport #WorkINS is a social space designed to make people feel welcome, give them a voice and to bring sport indoors for customers and non-customers alike. #WorkINS, is based around indoor training sessions for sports that usually take place outside or in groups – such as football and running. It is hosted on… Continue reading Intersport Creates ‘Work-INs’: An Instagram Based Indoor Social Training Initiative
New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport
January 2020 saw Intersport launch its first global brand platform, ‘Heart Of Sport’, to reinforce the sports retailer’s place at the beating heart of local sport. Conceived and created by agency We Are Pi, the initiative puts local sports heroes at the centre of the message and the brand position as it sets off… Continue reading New Intersport ‘Heart Of Sport’ Global Brand Platform Helps People Find Their Place In Sport
