Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport

The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes.   Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport

England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup

Leveraging spiking interest in the sport around the 2021 Rugby League World Cup – taking place in England from 15 October to 19 November 2022 – fitness and performance energy drink brand Reign Total Body Fuel rolled out a docuseries profiling a team of England stars and brand ambassadors – including men’s forward John Bateman, women’s centre Amy… Continue reading England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup

Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests

The last week of September saw Budweiser launch a UK football campaign exploring the business ventures of footballers: ‘Side Hustles’ is a new docuseries shines a spotlight on the off-pitch interests of Wilfried Zaha, Eniola Aluko and Tyrone Mings.   Side Hustles sets out to give soccer stars an opportunity to show that there’s more… Continue reading Budweiser’s UK ‘Side Hustles’ Docu-Series Looks At Footballer’s Off-Pitch Business Interests