French human rights organisation La Cimade piggy backs the spike in French Olympic related glorified sports advertising with a campaign called ‘Living Is Winning’ which aims to raise the profile of the thousands driven to feats of athletic prowess for greater stakes than medals. The campaign is spearheaded by a set of three 30-second ads:… Continue reading La Cimade ‘Living Is Winning’ Cause Campaign Leverages Paris 2024 & Sports Ads To Highlight Refugee Crisis
