Late October saw FanDuel launch a new campaign celebrating a ‘Sports Equinox’ when the four major sports – NBA, NFL, NHL and MLB – all play games on the same day. This is a rare alignment of the US sports calendar and has only happened 18 times in history and will occur again on… Continue reading FanDuel Launches ‘Sports Equinox’ Campaign Ahead Of Rare Alignment Of US Big 4 Leagues On 27/10/19
Tag: Online Spots
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
The Bank Of Montreal (BMO)’s new video-led campaign activating its Toronto FC sponsorship aims to show fans the true value of the Major League Soccer club’s community and draws similarities with the bank’s own ‘human customer experience’. Built around a series of late August/early September online spots all carry the message that trying to… Continue reading BMO Activates Toronto FC MLS Sponsorship With Community-Led #AllForOne Campaign
Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films
To celebrate the start of the new football season, Gatorade partners with NFL Films to bring its ‘Sweat It To Get It’ spoof spot series to US college campuses via two new prank videos fronted by the Manning brothers and JJ Watts. The campaign, from the official sports drink of the NFL, continues to… Continue reading Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films
Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway. The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
