Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway. The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Tag: Coke Zero
Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Coca-Cola Zero has begun rolling out creative for its ‘Música Zero’ initiative – a high profile and controversial artistic project that revolves around a Metallica concert in the frozen wastelands of Antarctica. In addition to the band – consisting of heavy metal superstars James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo – this… Continue reading Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Coke Zero’s RWC 2011 ‘Bound By Black’ Book Tour
Coke Zero is gathering messages of support from All Blacks fans all across New Zealand to inspire the team in 2011 via a campaign called Bound By Black. Coca-Cola is an official sponsor and soft drinks supplier for the tournament and the aim is to give all Kiwis a chance to show their… Continue reading Coke Zero’s RWC 2011 ‘Bound By Black’ Book Tour
