For a second year running, Scotch whiskey brand Dewar has linked up with TED to sponsor its annual technology conference TED and this year debuted its ‘Dewar’s Hub’ interactive audio visual installation. The 2012 event, which was hosted in March in Long Beach, California, saw Dewar’s present an interactive digital installation that linked… Continue reading Dewar’s Sponsors TED Tech With Audi Visual Installation
Tag: Cyber Physical
Coke Zero’s RWC 2011 ‘Bound By Black’ Book Tour
Coke Zero is gathering messages of support from All Blacks fans all across New Zealand to inspire the team in 2011 via a campaign called Bound By Black. Coca-Cola is an official sponsor and soft drinks supplier for the tournament and the aim is to give all Kiwis a chance to show their… Continue reading Coke Zero’s RWC 2011 ‘Bound By Black’ Book Tour
Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’. Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout… Continue reading Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Ralph Lauren Links With One Republic At Sundance
There were several funk and funky cyber physical campaigns at the last Sundance Film Festival and one of the more interesting of these saw sponsor Ralph Lauren run an extensive set of cyber and real world initiatives to promote its Big Pony Fragrance Collection. On the physical side it showcased a short film by… Continue reading Ralph Lauren Links With One Republic At Sundance
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
