Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like


Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’.


Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout Wimbledon and to a competition.


Fans also sent personal messages to Murray, who chose his favourites which were then stamped on the racquet bag that he used through the tournament.


To date, the Facebook page has over 88,000 likes so it’ll be particularly interesting to see how it progresses over the course of the next two weeks – especially if, as widely expected, Murray makes it to the final stages.


Murray already has a strong following on Twitter so Head appears to have leveraged this in an engaging campaign likely to attract his followers.




Head is just one of several tennis brands modernising its image and using new platforms and technologies to connect with a younger generation of potential tennis fans.


This campaign, coinciding with the opening of the 125th Wimbledon Championship focuses on Murray and his latest assault on a Grand Slam tournament and his attempt to break the 75-year gap since the last British All England Club winner.


A fairly simple campaign, but one which certainly attempts to soften the player’s image, the showcase his sense of humour and to connect the cyber campaign to the actual real world tournament too through the bag good luck messages.







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