Sponsor Vodafone teamed up with The Lawn Tennis Association (The LTA) and The All England Lawn Tennis Club (The AELTC) to expand the 2023 iteration of the ‘Play Your Way To Wimbledon’ initiative to include disability categories and additional adult events as well as the original juniors strand enabling more tennis lovers to experience a… Continue reading Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories
Tag: All England Lawn Tennis
AELTC’s Wimbledon Digital Work Enhances Experience For New Generation
The All England Club’s activation around Wimbledon 2015 is focusing on digital platforms – from a new look website, to new platforms such as Snapchat and Instagram – in order to offer fans ‘the next best thing to being here’. Whilst the tournament’s broadcast audience is going up in age, Wimbledon’s rich digital offering… Continue reading AELTC’s Wimbledon Digital Work Enhances Experience For New Generation
Agassi Films Front Jacob’s Creek Wimbledon Campaign
Jacob’s Creek continues its Andre Agassi partnership via its ‘The Open Film Series’ campaign to leverage its rights as the official wine brand of Wimbledon. The campaign revolves around the Pernod-Ricard-owned wine brand’s Facebook page and is led by an intimate series of short films from one of Tennis’ ‘True Characters’. A set… Continue reading Agassi Films Front Jacob’s Creek Wimbledon Campaign
Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
Head has launched a Murray-led, pre-Wimbledon, Facebook-driven campaign called ‘Get Closer’. Kicking off with a seeded viral following the player interacting with fans at home, on court and even in the shower. The clip drives consumers to the brand’s Facebook page where, if ‘Liked’, consumers gain exclusive access to Murray’s activities and tweets throughout… Continue reading Head/Murray’s Facebook-Led Wimbledon Warm-Up: We Like
