American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: Andy Murray
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
In the last week of April, British sportswear brand Castore launched a new ‘Better Never Stops’ campaign for its tennis sub-label AMC on- and off-court clothing fronted by Andy Murray. The digital-first campaign was spearheaded by a hero video featuring the two-time Wimbledon Champion and double Olympic gold medallist who is also a Castore shareholder… Continue reading Andy Murray Fronts Castore Tennis Label AMC ‘Better Never Stops’ Campaign
Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
After Queens and before Wimbledon, Jaguar launched out a new campaign leveraging tennis fever and its AELTC partnership fronted by Andy Murray and fellow UK tennis stars Kyle Edmund and Johanna Konta. Titled ‘Show Your Edge’, the Murray led creative spearheads a content series that explores the psychological insights driving Britain’s leading tennis stars.… Continue reading Jaguar Activates Wimbledon Via A ‘Show Your Edge’ Campaign Led By UK Tennis Star Spots
Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
A slapstick spot sees seasoned silverware collector and Jaguar ambassadors Andy Murray and José Mourinho star in a humorous heist spot to highlight the brand’s pre-tournament trophy tour which aims to inspire kids to take up tennis and promote the new Sportbrake. Mourinho teams up with two schoolchildren, plus some cardboard and a little… Continue reading Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Under Armour, Andy Murray’s sportswear sponsor Under Armour, teamed up with graphic artist David Boller superhero’ for a design-led campaign leveraging the start of the Aegon Championships which depicts the world number one tennis star as a sports superhero. Under Armour (Murray’s official sports apparel, footwear and accessories partner) and the Swiss artist (best… Continue reading Under Armour Links With Comic Artist For Animated Andy Murray Superhero Ads Ahead Of Queen’s
Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
As the French Open got underway, Andy Murray and Teddy Riner took part in a training session atop Paris’ La Grande Arche de La Defense for a photo shoot that formed the core of an Under Armour athlete ambassador activation. Continuing the brand’s ongoing #IWill concept, the world number one tennis player and the… Continue reading Murray & Riner’s Under Armour Paris Photo Shoot Shows La Defence Is The Best Form Of Attack
Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
Leveraging Wimbledon-driven tennis mania, Standard Life has released the third film in its Andy Murray led ‘Master Your Dreams’ online video series. Launched across the finance brand’s digital and social channels, the latest spot stars Murray (wearing Standard Life branded clothing) and explores the pressures around the Scottish star’s attempt to regain the Wimbledon… Continue reading Standard Life Leverages Wimbledon Via 3rd Andy Murray’s ‘Master Your Dreams’ Film Series
Standard Life Activates Andy Murray Partnership With ‘Master Your Dreams’ Short Film Series
Launched immediately before Andy Murray’s first match at the 2016 Australian Open, Standard Life is activating its partnership with the player by rolling out the first in a series of new short films fronted by the world number two called ‘Master Your Dreams’. The online video short, narrated by actor Robert Carlyle, delves into… Continue reading Standard Life Activates Andy Murray Partnership With ‘Master Your Dreams’ Short Film Series
