Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice. The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe
Tag: Utah
Ralph Lauren Links With One Republic At Sundance
There were several funk and funky cyber physical campaigns at the last Sundance Film Festival and one of the more interesting of these saw sponsor Ralph Lauren run an extensive set of cyber and real world initiatives to promote its Big Pony Fragrance Collection. On the physical side it showcased a short film by… Continue reading Ralph Lauren Links With One Republic At Sundance
