Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Tag: Film Tie In
FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Fox Sports is rolling out new pieces in its multi-platform content campaign for the Women’s World Cup which kicks off in Canada on 6 June. At the heart of the official US tournament broadcaster’s campaign is a locker full of pre-produced video content to drive awareness of its coverage and to run to precede… Continue reading FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
As part of its multi film tie-up with WETA Workshop, an Air New Zealand plane has been used as the platform to unveil the first full image of The Hobbit’s most anticipated character – Smaug. On 1 December, fans of Sir Peter Jackson’s The Hobbit trilogy have finally got their first 54-metre full body… Continue reading Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the film: most notably billionaire inventor Tony Stark (Iron Man) played by Robert Downey Jr drives the all electric Audi R8 e-tron prototype, while is assistant Pepper… Continue reading Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
Insurer Esurance is offering trekkies and film fans exclusive assets (from behind-the-scenes footage to prizes) as part of its Facebook-led ‘Star Trek Into Darkness partnership with Paramount Pictures. For those who ‘Like’ the financial brand’s Facebook page, a well of Star Trek goodies and titbits is on offer ranging from behind-the-scenes footage to a… Continue reading Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
Bondwagon: UK Brands Leverage Bond’s Skyfall
The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film. Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall
Intelligence Gathered: Sony’s Global Skyfall Campaign
October saw Sony launch a global product ad campaign, ‘Intelligence Gathered’, to amplify its sponsorship of the latest Bond film on the very day of the movie’s UK cinema release. The MI6-led spy initiative spans several elements – from in-film product-placement, through digital media to traditional advertising platforms. The multi-product, multi-category campaign is… Continue reading Intelligence Gathered: Sony’s Global Skyfall Campaign
Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Perhaps the most interesting element of Coke Zero’s Skyfall activation was its intriguing train station experiential Bond-style action stunt. Centred on an ordinary looking soft drinks machine placed in Antwerp’s mainline railway station, the stunt saw each consumer who popped their coins into the slot to buy a Coke Zero faced with a… Continue reading Coke Zero’s ‘Unlock Your Inner Bond’ Skyfall Station Stunt Viral
Chrysler & Warner’s Batman User Generated Ad Contest
Chrysler has linked with movie studio Warner Bros for a collaboration promoting the new Batman movie, The Dark Knight Rises. Film goers become film makers in this user-generated contest celebrating Chrysler and The Dark Knight’s brand alliance. Chrysler is inviting Batman film fans to create their own personal ad to mark the 20 July release… Continue reading Chrysler & Warner’s Batman User Generated Ad Contest
