On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
Tag: Brian O’Driscoll
Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
Late September saw the launch of a major new integrated marketing campaign from Aviva Ireland fronted by two legends of Irish sport (Roy Keane and Brian O’Driscoll) and featuring the nation’s national stadium which the brand holds the naming rights to. The multi-platform, multi-phase initiative – which spans cinema, television, OOH, digital and social… Continue reading Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Mid September saw the launch of the latest wave of the Irish Rugby Football Union (IRFU)’s ongoing ‘Ready For The World’ bid campaign to host the 2023 Rugby World Cup led by a Part II film featuring The Live Aid organiser and Boomtown Rats frontman stars in a poignant video, shot in black and… Continue reading Geldof Reads Yates In Poignant IRFU RWC 2023 Bid Campaign ‘Ready For The World Part 2’ Film
Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition
Land Rover activates its British & Irish Lions sponsorship by tasking coach Warren Gatland to scout out the most passionate grassroots rugby fans and to reward them with a trip to New Zealand for the upcoming Lions tour. On this scouting mission, British & Irish Lions coach Gatland is joined by Lions legends Brian O’Driscoll, Martin… Continue reading Land Rover Activates Lions Partnership Via ‘We Deal In Real’ Grassroots Club Tour & NZ Trip Competition
Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
Coca-Cola kicks off its Rugby World Cup UK sponsorship marketing with an inspirational and a set of online videos promoting hundreds of rugby-inspired UK summer events and a one million Gilbert replica ball on-pack giveaway. The launch film features two English Rugby World Cup winners – winger Jason Robinson (2003) and women’s rugby star… Continue reading Inspiring Film Fronts Coke Zero’s RWC Work With 100s Of Free Sessions & A 1M Replica Ball Giveaway
