A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign
Tag: Responsible Drinking
Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
US brewer Sam Adams promoted its non-alcoholic IPA ahead of NCAA March Madness through a high-tech electronic insulated beer can sleeve via a campaign which reminds users to sensibly pace their basketball-watching beer-drinking sessions by sometimes switching to non-alcoholic beer. The brand, which is marketed by Boston Beer, recently introduced its ‘Just the Haze’… Continue reading Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative
Leveraging late February pre-season testing ahead of the start of the first F1 Grand Prix, official partner Heineken enlisted father and son racers to front the latest iteration of its long-running responsible drinking campaign. Former F1 World Champions Nico Rosberg and father Keke are the new faces of the beer brand’s latest responsible consumption… Continue reading F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative
Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign
Mid November saw Budweiser activate its recently extended official NBA partnership with a new responsible drinking campaign fronted by actor Anthony Anderson and LA Lakers guard Danny Green. The Anheuser-Busch beer brand, which has been an NBA partner since 1998, renewed its official sponsorship for a further four years (with additional packaging and marketing… Continue reading Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign
Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
On the eve of the 2019 Guinness Six Nations the new tournament title sponsor launched two parallel campaigns – one revolving around responsible drinking and the other based on rugby’s shared values – as the brand seeks to further deepen its long-standing rugby relationship, help grow the game and to improve the fan experience at… Continue reading Two Guinness Campaigns – #ThePurse Shared Values & #GuinnessClear Responsible Drinking – Activate New 6 Nations Title Sponsorship
Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Budweiser and Uber partner up for a UK responsible drinking Christmas campaign that aims to get partygoers home safely with free rides throughout December and to encourage people to pre-plan their trips home over the festive season. The alliance sees the beer brand and the tech transport giant also team up with the Department… Continue reading Budweiser Partners With Uber On Xmas ‘Free Ride’ Responsible Drinking Alliance
Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Dance More, Drink Slow (#DMDS) is a Heineken responsible drinking campaign spanning 12 markets aimed at testing the hypothesis that the better the music, the more likely people are to hit the dance floor, and consequently drink less. The music and dance led initiative was not a classic sponsorship, but rather a partnership between… Continue reading Heineken & DJ Armin Van Buuren’s ‘Drink More/Dance Slow’ Social Experiment
Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Jacob’s Creek 2013 Australian Open campaign builds on the brand’s umbrella ‘Open’ marketing concept by focusing on the players’ raw emotions and presents the tournament as an open stage of individual characters being true to themselves. Revolving around moments between the tennis itself, the wine brand provides platforms for players to open up about… Continue reading Jacob’s Creek’s Agassi-Led Australian ‘Open’ Films
Heineken’s Rugby Code Work Spread Via Social Media
Heineken’s integrated campaign leveraging their sponsorship of the New Zealand Rugby World Cup is focused on the unwritten code of values in rugby union: respect, sportsmanship, loyalty and passion. The beer giant’s fourth Rugby World Cup sponsorship campaign (following its work in South Africa in 1995, Australia in 2003 and France in 2007), explores… Continue reading Heineken’s Rugby Code Work Spread Via Social Media
