Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Tag: BBDO Dublin
Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
Late September saw the launch of a major new integrated marketing campaign from Aviva Ireland fronted by two legends of Irish sport (Roy Keane and Brian O’Driscoll) and featuring the nation’s national stadium which the brand holds the naming rights to. The multi-platform, multi-phase initiative – which spans cinema, television, OOH, digital and social… Continue reading Aviva Ireland Campaign Fronted By Sports Stars Keane, O’Driscoll & Stadium Sponsorship
